How to Write a LinkedIn “About” Section That Gets You Interviews
Most job seekers either copy/paste their resume summary or lean way too vague—writing something like “Passionate about teamwork and success.” Which doesn’t actually say anything.
But here’s the thing: your “About” is one of the only places on LinkedIn where you can speak like a real human. In 2–3 strong paragraphs, you can turn your profile from “just another job seeker” to “we need to talk to them.”
Here’s exactly how to do it:
1. Lead with a crystal-clear headline—and make it conversational
You’ve got two lines to capture attention before someone clicks “see more.” Don’t waste it.
Start strong with 1–2 sentences that:
Echo your headline (consistency matters)
Say what you do in plain language
Suggest the value you bring
Weak example:
“Experienced Marketing Professional with a proven track record of success.”
✅ Stronger example:
“I help SaaS companies turn content into revenue by building growth-focused marketing engines.”
Notice the difference? One is a generic statement that could apply to anyone. The other tells a story—and makes you sound like someone worth messaging.
2. Focus on results, not responsibilities
Too many About sections read like a job description. But recruiters aren’t looking to learn what your role was—they want to see what you did with it.
Start by asking yourself:
What did I improve, build, or fix?
What metrics show my success?
What stories show I know how to deliver?
Use bullet points if you must—but keep it light. Focus on 2–3 of your strongest value drivers.
Example statements:
“Increased sales-qualified leads by 40% through new content funnels.”
“Managed cross-functional teams to launch two major product features in under 6 months.”
If you don’t have hard numbers, talk about scope: team size, project reach, growth over time. Frame your impact in context.
3. Write for humans, not robots (but be searchable)
Yes, keywords matter. But not at the expense of clarity.
You want to show up in searches and connect once someone reads your profile. That means using relevant industry terms naturally, but still writing like a person.
Think of it like this: If someone read this out loud to you, would it sound awkward? If yes, rewrite it.
Here’s a mini structure to try:
Paragraph 1: Who you are and what you do
Paragraph 2: Key accomplishments and how you work
Paragraph 3: What you’re looking for or open to
Make it easy to skim, easy to understand, and easy to remember.
4. Add a dose of personality (yes, really)
People don’t connect with resumes—they connect with people.
Adding a human touch to your About section helps you stand out and feel relatable. Just one or two sentences about what motivates you or what you love outside of work can go a long way.
“I’m especially passionate about helping underdog brands compete like giants.”
“When I’m not writing code, I’m probably hiking in the woods or experimenting with sourdough.”
You don’t need to get too personal—just enough to make someone smile, or say, “I’d like to work with them.”
5. Close with a clear and friendly next step
The last line should make it easy for someone to know how to engage with you.
Even if you’re not actively job searching, say you’re open to connecting. If you are job searching, be clear (but not desperate). Keep it friendly and confident.
Examples:
“I’m currently exploring growth marketing roles with fast-moving startups—feel free to reach out if that sounds like a fit.”
“Open to connecting with fellow product folks, or chatting about opportunities where I can help teams ship better experiences.”
✅ Ready to Get Started?
At Riverway, we connect professionals with their next career opportunity. If you want to level up your career, check out open positions on our website today!
